First 3 Things You need to do to prepare for holiday sales
Happy Holidays!!! Can you believe We are approaching the holiday season? 2019 is practically here and I am trying to figure out where the year went. If you are feeling this way, you are not alone. And if by any chance you have not even started thinking about the holiday, again you are not alone.
I was talking to one of my clients and she joked about how it's still too hot in Texas to be thinking about the holiday and she isn't lying lol.... but you still have to start NOW!
The holiday season is the busiest time of the year of for e-commerce businesses and if you don't plan things out you may find yourself very overwhelmed as the rolls around.
Here are the first 3 things you need to start working on right now to prepare yourself for the holiday season.
Holiday Product Collection: As the holiday season rolls around, people get into the festivity mode and start shopping for specific holiday events (company party, new year eve, galas, balls, etc) depending on what you sell it makes sense to create a holiday collection to fit the season. You can do it based on a theme, colors, or style. Remember to make it focus on who your customer is and what they would need and not necessarily what you like.
Email Marketing: Your highest conversion is most likely going to be people who have already bought from you before. It very important to plan your holiday content ahead of time, and make sure it is consistent across all your marketing channels. You have to start early so that you can be one of the first people on your customer's mind this season. This is because everyone will be vying for their attention and you want to make sure you get in before others come in
Here are a few things to consider when planning your email marketing campaigns for the holiday:
- Understand your Email Stats: Before we jump into all the goodness that is email marketing, it is important to understand where it stands in your business and how much revenue it has driven in the past. Dig deep into your analytics and understand the various segments in your email list and how they can play a role this season.
- Use Personalized /Themed Subject Line: When you send out an e-mail during this season....